Partridge Hooks

Partridge Update

2011-07-20T11:26:00.001+01:00

We've been quiet over the last year as with many companies we have struggled to keep supply up with demand. So from the outside it may look like the bad old days are back but we can assure you that things are very different.

We have taken this time to establish ourselves in our new premises - which has involved the implementation of new stock and order systems and building up our supply base, we have overhauled the old website and are now populating it with patterns, recipes and news - which you can find here - and have embarked upon a signification re-design of packaging and new hook patterns. All of which will start to come onto the market in the coming weeks. Over the next few days we will outline new patterns for you to look out for over the coming year.

Will

Partridge of Redditch

Some Fantastic Fly Tying!

2010-06-17T10:43:00.003+01:00

Click away on these links to our friends' blogs:

http://mulhonken.blogspot.com/
http://davewiltshireflytying.blogspot.com/
http://urbanflyfisher.blogspot.com/
http://pikeflyfishingarticles.blogspot.com/

Tight lines and happy fly tying,

Mark Hamnett
Partridge of Redditch

FishingMatters Ltd Company Registered in England. No. 3369600 VAT Registered No. GB 896 9907 33

Unit 3, Lawrence House Yard, Southgate Road, Wincanton, SOMERSET, BA9 9EB T: 01963 31623 | M: 07917 543392 | W: www.fishingmatters.biz

2010 Newsletter

2010-01-06T14:16:00.001Z

Partridge News

Corton Denham, 15 December 2009

Partridge and SALAR Salmon Hooks
I hope by now you have already heard the news that we have bought Partridge from Mustad so wanted to update you, as I will from time-to-time, with the status of what is going at Partridge – news, views, product developments and upcoming events all to keep you better informed. For your part, don’t be shy, we would like to hear from you – what you need, what we can help you with and what would help to improve our business with you. Fly patterns and pictures of memorable moments (fish or otherwise) would also be appreciated so that we can put on our website to keep it interesting and up-to-date.

Stock of hooks has probably been the biggest issue as far as the trade and fly tyers are concerned over the past three years. We have already delivered a considerable amount of stock into the trade by drawing down on the stock reserves in place with Mustad. At the beginning of December we placed and started the process of transferring all remaining stocks to the UK so that we can start the new year by providing prompt and continous supply and to start to re-build the reputation and fortunes of Partridge of Redditch. As you can imagine we needed more space so we are going to be occupying our new logistics centre in Wincanton from the end of January 2010.

With immediate effect we will also be re-introducing patterns that were dropped by Shakespeare / Pure Fishing over the years as they did not consider them to be demanded in the market. Some immediate patterns that spring to mind are the E1A, J1A, and G3ST straight-eyed streamer. I can’t promise to re-instate production of every pattern that ever was, but we will certainly re-introduce a few.

That means that ALL products in the Partridge range will be available in the UK – a good example is the MM3ST Nordic Tube Hook that have never seen the light of day on the Scottish rivers. It has a short shank and open gape, black chrome and available in sizes 2 to 10

Beside all the classics that we have found, there are a number of new products already that are being delivered from stock;

• CS14/2 Salar Double – now available in sizes 13 and 15 in gold, silver and black

• X2 Long-Shank Trebles – now available in sizes 14, 16, 18 and 20 in gold, silver and black

• CZ Czech Nymph – integrates SHR (they were in fact the same pattern) and offers all sizes and now available in smaller sizes 18 and 20

• CZF Czech Nymph fine wire – now available in two smaller sizes 14 and 16

• 15G Klinkhamer - complete range now available in gold

• BMD Big Mouth Double – now available in smaller sizes 18 and 20

• HND Heavy Nymph Double – now available in smaller sizes 18 and 20

In Brief:

… we’ll be attending all of the usual fairs so can catch-up with what is going on, or give me a call.

… advertising will start in Trout & Salmon magazine for the Salmon Season

… fly tying competitions are presently running in FlyFishing & FlyTying and Irish Angler.

… new labelling will be introduced this year - more of that when the layouts are ready

… we’re preparing a range of limited edition hooks first to be introduced will be R2A bronze doubles

… the Partridge Pro International Team is being recruiteded and will be featured on the website soon

Looking forward to working with you in the new season

Mark Hamnett

(01963) 220164

(07917) 543392
mark@partridge-of-redditch.co.uk
http://www.partridge-of-reddich.co.uk/

Lawrence House Yard
Southgate Road
Wincanton
BA9 9EB

FishingMatters Ltd
Company Registered in England. No. 3369600
VAT Registered No. GB 896 9907 33

Unit 3, Lawrence House Yard, Southgate Road, Wincanton, Somerset, BA9 9EB
T: 01963 31623 | M: 07917 543392 | W: http://www.fishingmatters.biz/

PRESS RELEASE

2009-11-11T15:36:00.001Z

Partridge has 130 years of heritage and can be credited with the invention of modern fly hook manufacture. Wet and dry fly classics are the benchmark hook for fly dressing and Partridge produce the preeminent salmon hook. Sadly in recent years the UK market has been starved of stock with the result that many retailers have sought other brands looking for better stock support - this situation will of course change, with the UK becoming the new distribution centre for Partridge products once again. Fishing Matters has a proven track record of supporting the trade and takes pride in offering a high level of customer service and product compliance.

The international market remains very important to Partridge as do their retailers and distributors so the Fishing Matters team will be working through the markets in the coming months to review the business to better understand their different needs and prepare future development of both product and business.

Fishing Matters’ spokesman Mark Hamnett explained that the Partridge business fits strategically with their existing portfolio of VARIVAS and OWNER as there is little or no duplication of products, enabling them to offer a comprehensive range to UK Game, Carp, Predator and Saltwater anglers alike. “We are arranging for the transfer of stock from Gjøvik, so that UK retailers will be able to get product into theirshops in time for the new fly tying season. We have already started to contact existing Partridge stockists and international
distributors to ensure that we maintain the continuity of deliveries to the trade so that no one loses out in the transition period.”

For further information please contact

Mark Hamnett

+44 (7917) 543392

mark@fishingmatters.biz

Ole Bjerke

+47 (40) 436176

ole@mustad.no

FishingMatters Ltd
Company Registered in England. No. 3369600
VAT Registered No. GB 896 9907 33

Unit 3, Lawrence House Yard, Southgate Road, Wincanton, Somerset, BA9 9EB

T: 01963 31623
M: 07917 543392
W: http://www.fishingmatters.biz/